![]() He has an unending bounty of innocence and old-fashioned ethics and has earned his dream job as an underpaid fry cook at the Krusty Krab. ![]() He wears knickers and a gap-toothed grin. SpongeBob is a square, yellow sponge who lives in a pineapple house. When SpongeBob meets Sandy in the first episode, she greets him with, "Hold on there, little square dude." She wears a bikini top and a diver's air-bubble helmet because everyone knows squirrels can't breathe under water. She's the only rodent in the underwater world and is a good friend of SpongeBob's and Patrick's. Krab can usually be found counting his money and is in a major fast food rivalry with Plankton, owner of the Chum Bucket. Krab owns the Krusty Krab, where the culinary specialty is the Krabby Patty. He plays the clarinet and subscribes to Martha Stewart Living. Squidward Tentacles is SpongeBob's grouchy neighbor and also an employee at the Krusty Krab. Patrick Starfish is a simple-minded pink surfer dude who is SpongeBob's best buddy. SpongeBob SquarePants offers up a delightful cast of characters who all live in the underwater town of Bikini Bottom. I don't think anything could have predicted this would happen." So to have such a huge college audience, and a huge adult audience. "Our target audience is 2- to 11-year-olds. "I mean, this is Nickelodeon," Mazer said. The program gives new meaning to the phrase "cross-over hit." "How can you ever know how successful something is going to be?" asks Nicole Mazer, director of animation publicity for Nickelodeon in an interview with the Deseret News this week. Throughout Utah and the rest of the country, kids, college students and corporate executives all tune into watch the SpongeBob opening chant, "Absorbent and yellow and porous is he!" ![]() Welcome to the bizarre and beautiful world of SpongeBob SquarePants - a crossover hit that belies all expectations about children's television programming. "SpongeBob," writes Sally Beatty, "is also the biggest children's phenomenon to capture the imagination of gay men since the purple Teletubby named Tinky Winky started carrying a purse." Here's how Nickelodeon cable television boss Herb Scannell talks about the main character: "It could be a kinder, gentler world if SpongeBob became a global icon."Īnd here's how a Wall Street Journal reporter describes the show in an October front-page article: But I love SpongeBob and so do my friends." Here's how Tawny Wray, a 20-year-old Weber State University student describes the Nickelodeon show: "I don't have kids, I don't want them and I never watch cartoons. We just try to make ourselves laugh, then ask ourselves if it's appropriate for children." "When you set out to do a show about a sponge, you can't anticipate this kind of craze. Here's how the show's creator, Stephen Hillenburg, describes the oddness that accompanies the SpongeBob phenomenon: They are very light-hearted, funny situations, and I don't have to worry about hitting the mute button." Here's how Dave Boede, who was introduced to SpongeBob by his 10-year-old daughter, describes the top-rated kids program on television: "The best part is that we both find humor in it. He's pink, and he's SpongeBob's best friend. Here's how an 8-year-old describes his favorite cartoon, SpongeBob SquarePants.
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